diff --git a/src/SelfServe/SelfServe.tsx b/src/SelfServe/SelfServe.tsx
index 7fed9c7ab..2550f465c 100644
--- a/src/SelfServe/SelfServe.tsx
+++ b/src/SelfServe/SelfServe.tsx
@@ -109,6 +109,16 @@ const handleMessage = async (event: MessageEvent): Promise<void> => {
     subscriptionId: inputs.subscriptionId,
   });
 
+  if (i18n.isInitialized) {
+    await displaySelfServeComponent(selfServeType);
+  } else {
+    i18n.on("initialized", async () => {
+      await displaySelfServeComponent(selfServeType);
+    });
+  }
+};
+
+const displaySelfServeComponent = async (selfServeType: SelfServeType): Promise<void> => {
   const descriptor = await getDescriptor(selfServeType);
   ReactDOM.render(renderComponent(descriptor), document.getElementById("selfServeContent"));
 };
diff --git a/src/i18n.ts b/src/i18n.ts
index 37d0d7cdf..98c122828 100644
--- a/src/i18n.ts
+++ b/src/i18n.ts
@@ -8,14 +8,15 @@ i18n
   .init({
     fallbackLng: "en",
     detection: { order: ["navigator", "cookie", "localStorage", "sessionStorage", "querystring", "htmlTag"] },
-    debug: process.env.NODE_ENV === "development",
+    // temporarily setting debug to true to investigate loading issues in prod
+    debug: true,
     keySeparator: ".",
     interpolation: {
       formatSeparator: ",",
     },
     react: {
       wait: true,
-      bindI18n: "languageChanged loaded",
+      bindI18n: "languageChanged added loaded",
       bindI18nStore: "added removed",
       nsMode: "default",
       useSuspense: false,